Crypto has spent many years asking users to accept complexity in exchange for ownership. But as self-custody moves closer and closer to the mainstream audience, Trust Wallet’s new CEO, Felix Fan, argues that the real challenge is no longer proving why people should control their assets – it’s making that control feel effortless.
In the following interview, we discuss the product lessons shaping Fan’s leadership, why wallets must take more responsibility for user protection, how payments, trading, stablecoins, AI agents, and clear regulation are pushing crypto into a more mature phase.
His message, however, is clear: self-custody may have won the philosophical argument, but the user experience has some catching up to do.
You’ve stepped into a new role at Trust Wallet at a moment when self-custody is becoming both more mainstream and more complex. What parts of your own journey prepared you most for leading a product used by hundreds of millions of people?
My expertise lies in product, complemented by my experience as a serial entrepreneur. Before Trust Wallet, I spent years thinking about how to make complex financial tools feel simple to people who don’t have time or patience to become experts.
Leading at this scale is different. Trust Wallet already has millions of users. The job isn’t only to convince people that self-custody is the future. It’s to make that future feel obvious in the product experience every day. That means listening, moving fast, and being ruthlessly honest about where we fall short so we can fix it quickly.
The part of my journey that prepared me most? Learning that the best products don’t have to explain themselves. If a user has to read a guide to understand what just happened, we haven’t finished building yet.
Before joining Trust Wallet, you were known as a product leader. How does that background shape the way you think about leadership, especially in a sector where user trust, security, and speed of execution all matter at once?
Product thinking means you start with the user problem, not the solution. That sounds obvious, but it’s genuinely rare in crypto, where the default is to lead with technology and hope users catch up.
When I look at trust, security, and execution speed as competing priorities, I don’t see a tension. I see a product sequencing problem. Security can’t be a tax on speed — if it slows users down in a way that’s perceptible, we lose them to worse choices. So the answer is to engineer security that protects users before they know they need protection.
That’s what our Security Scanner does $458 million in prevented losses from malicious contracts. Users didn’t have to become security experts for that to happen. The product did the work. That’s what good product leadership looks like in this sector.
Crypto has gone through several identity shifts — speculation, DeFi, NFTs, institutional adoption, stablecoins, AI agents, RWAs, and more. How would you d
小靓分析：
🦊 小靓解读
自托管理念已获市场认同，但用户体验仍是关键瓶颈。Trust Wallet 新CEO强调简化操作，才能推动主流用户从“拥有资产”转向“轻松掌控资产”🚀
📊 市场影响
短期利好去中心化钱包及DeFi生态，如Uniswap、MetaMask等。若钱包体验大幅改善，将加速散户入场，提升链上活跃度，对ETH等公链币价形成支撑。
💡 操作建议
关注钱包赛道龙头项目及配套基础设施（如跨链桥、稳定币协议）。建议轻仓布局相关代币，但需警惕监管不确定性带来的短期波动风险。
风险提示：
该资讯来源于公开渠道，仅供参考。Traceless 无痕智盈平台不对此信息准确性做任何保证。