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1h ago · CryptoPotato

Is XRP Losing Ground to RLUSD at Ripple? CEO Brad Garlinghouse Responds

Ripple CEO Brad Garlinghouse has reaffirmed XRP’s position as the company’s top priority. He made the remark at the Ripple Swell event in New York, where a run of announcements involving its RLUSD stablecoin seems to have put the world’s fifth-largest cryptocurrency on the back burner. Speaking to CoinDesk at Swell, Garlinghouse acknowledged that Ripple’s recent RLUSD announcements had attracted attention that might have distracted from what the company internally calls its “North Star.” “We only want to do things that are good for XRP,” he explained, adding that the company would not pursue activities that worked against the token’s interests. In a separate interview with blockchain researcher BankXRP, the CEO described Ripple as a blockchain infrastructure company that started with payments but has since expanded into corporate treasury and prime brokerage services. According to him, XRP is still foundational to those operations, although its suitability depends on the use case. “We think XRP is extremely efficient in some use cases and, frankly, probably not in other use cases,” Garlinghouse noted. “And that’s okay.” The executive also explained why Ripple might use fiat currencies or RLUSD for certain transactions instead of XRP. “I’d rather see XRP do a small percentage of a customer’s transaction than zero percent,” he remarked. “So if that means I’m going to use other methods, whether it’s fiat or a stablecoin, RLUSD, that’s great, because that still means I’m getting some of that pie.” He argued that people should pay attention to the overall transaction market rather than the portion captured by XRP. Asked where he sees the asset in the next five years, he said he sees it breaking out as “the institutional gold standard for crypto rails.” “Everybody will have access to it,” he said. “It will be how they manage their money, how they get paid, how they invest, how they lend and borrow.” The interviews came as Ripple announced several institutional developments during Swell’s October 27 opening day, including entering a strategic partnership with Robinhood that covers stablecoins, treasury operations, institutional settlement, and financing. BNY Mellon has also expanded its relationship with Ripple, supporting XRP and RLUSD on its institutional digital asset custody platform. Furthermore, Ripple’s National Trust Bank received its final regulatory approval from the Office of the Comptroller of the Currency to complete a process that started

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AI Analysis:

🦊 Nova's Take Garlinghouse is publicly re-anchoring Ripple's narrative around XRP after a wave of RLUSD stablecoin headlines risked diluting the token's story. The "North Star" framing is a signal to holders that RLUSD expansion is meant to feed XRP utility, not replace it. 📊 Market Impact Short-term, this is sentiment management rather than a fundamental catalyst — expect muted price reaction unless RLUSD volumes translate into visible XRP ledger demand. Mid-term, XRP's standing as the #5 asset depends on whether Ripple can show RLUSD settlement flows actually route through XRP. 💡 Trading Advice Treat this as narrative reassurance, not a buy signal — watch XRP's reaction around key support and RLUSD on-chain volume for real confirmation. Keep position sizing conservative and let price structure, not headlines, drive entries. *Analysis only — not financial advice. Manage your risk.* 🦊

Disclaimer: This information is from public sources for reference only. Traceless does not guarantee accuracy.

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